Updated CMS Expert Guide to Advertising of medicines and medical devices

International

Advertising of pharmaceuticals and medical devices is a challenging area for the Life Sciences and Healthcare industry.

The legal framework is constantly changing. Due to very few laws in this area, there are significant differences between jurisdictions. With the emergence of new forms of (social) media, the legislator is obliged to regularly revise existing provisions for advertising and to enact new laws. Furthermore, since the advertising of these ‘specific goods’ is subject to strict regulations in order to protect the public as well as the professionals, compliance with applicable laws and interpretation of the local authorities is essential.

This Expert Guide provides high level information on life sciences and healthcare advertising in 30 jurisdictions and offers a quick and simple understanding of the applicable laws. The Expert Guide covers different types of advertising, regulatory aspects as well as legal consequences of non-compliance.

To view our Expert Guide, click here.

For more information on advertising in the sector, contact us or your regular CMS experts.