CMS Expert guide to AI strategies in CEE

Artificial Intelligence (AI) provides a range of new opportunities, but also includes new and unique risks for companies, governments and inpiduals within society. Both the opportunities and legal risks of AI involve ethical, legal, liability and regulatory challenges.

As part of their push towards digital transformation, many businesses in CEE view AI as the key instrument of change, bringing solutions that deliver increased productivity, speed and efficiency. In a recent survey conducted by CMS as part of our Digital Horizons series, 58% of the businesses surveyed with CEE operations are using AI solutions, while a significant majority (83%) are planning AI-related investments.

The belief in AI’s potential for businesses, however, does not come without widespread concerns. In the same survey, a significant proportion of respondents (86%) confessed worry about potential legal-liability issues while 60% are either concerned or extremely concerned about security risks. At present, only 4% of respondents believe that AI is over-regulated while over half (60%) would like to see more regulation of AI.

As lawmakers in Europe (and elsewhere) hotly debate whether AI regulation is a necessary control or an innovation blocker, companies are trying to predict where regulation will appear and how to navigate the potential gap between laws today and laws tomorrow. At the same time, compliance policies and ethical guidelines are being considered and revised by global businesses to address current digital challenges, and new and future technologies.

CMS has a long history of advising companies large and small on how to leverage the benefits of new technology, including AI developments, while limiting possible legal risks. Our guide to AI strategies provides an overview of the AI strategies in place in countries Central and Eastern European (Bulgaria, Czech Republic, Hungary, Poland, Romania, Slovakia, Ukraine), including government initiatives aimed at introducing legal regulatory frameworks and liability damages caused by AI.

For detailed legal advice, contact your CMS partner or our experts in the relevant jurisdictions, whose contact details can be found in the guide.

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