Voluntary public health ‘responsibility
deals’ between government and industry bodies aim to provide
consumers with the information needed to make healthier
choices. There is great importance given to allowing greater
consumer choice through the provision of information on both health
and sustainability, most recently via the return of the proposal
for the provision of nutritional information on restaurant
menus. Other plans include a push to reduce salt intake to
below 6g/day for an adult, from the estimated current average of
8.6g/day, and to eliminate trans-fats altogether.
A previous trial voluntary scheme introduced by
Labour in 2009 collapsed within months, with only five operators
still offering calories on menus, although many are now offering
nutritional information on their brands’ websites. The
details of this new voluntary menu labelling scheme are expected to
be unveiled later this year.