Changes at the ASA

United Kingdom

The Advertising Standards Authority (ASA) has this week launched a new-look web site at http://www.asa.org.uk, and has announced some changes in the way it will report its adjudications in the future.

The ASA deals with complaints received from members of the public about non-broadcast advertisements. In some cases it resolves complaints informally, but in others it carries out a formal investigation and adjudicates on whether or not the advertisement in question contravenes the British Codes of Advertising and Sales Promotion.

Historically, the ASA has published its adjudications monthly, in a paper report and on its web site. This has meant there has sometimes been a long period between an adjudication and its publication. In order to increase its openness and accessibility, and to speed up its processes, the ASA has decided that it will now publish its adjudications weekly on the web site. The last paper monthly report will be the January edition, after which paper reports will be published only every 8 weeks.

In addition, from 17 January the ASA will for the first time publish a list of cases which have been resolved informally (usually by advertisers agreeing to make changes to their advertisements). This information has not previously been available in the Monthly Report. Individuals will also be able to register on the web site and receive automatic notification when information about a subject of interest appears on the web site.

If you have any queries, please contact Stephen Whybrow by e-mail at stephen.whybrow@cms-cmck.com or by telephone on +44 (0)20 7367 2175, or alternatively please contact Susan Barty at susan.barty@cms-cmck.com or by telephone on +44 (0)20 7367 2542.