Television Without Frontiers Directive in Sweden
The European Court of Justice (ECJ) has ruled that
the Television Without Frontiers Directive does not prevent a
Member State from taking measures against an advertiser for an
advert broadcast from another Member State provided that those
measures do not prevent the re-transmission in its own State of
television broadcasts coming from that other Member State.
Swedish national law prohibits the television
advertising of toys for children under the age of 12. The
applicants argued this beached EC law on free movement of goods,
free movement of services and the 1989 Television Without Frontiers
The Court ruled that, although the EC Treaty does
not, the 1989 Directive does prevent a Member State from outlawing
adverts aimed at children under 12.