Consumer law/free movement of goods: Television Without Frontiers Directive in Sweden

United Kingdom

Television Without Frontiers Directive in Sweden

The European Court of Justice (ECJ) has ruled that the Television Without Frontiers Directive does not prevent a Member State from taking measures against an advertiser for an advert broadcast from another Member State provided that those measures do not prevent the re-transmission in its own State of television broadcasts coming from that other Member State.

Swedish national law prohibits the television advertising of toys for children under the age of 12. The applicants argued this beached EC law on free movement of goods, free movement of services and the 1989 Television Without Frontiers Directive.

The Court ruled that, although the EC Treaty does not, the 1989 Directive does prevent a Member State from outlawing adverts aimed at children under 12.