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Postcode Lottery Ad featuring Emma Willis Wins ASA's Approval
England and Wales 10.05.2024
Introduction:On 1 October 2022, the Advertising Standards Authority (the “ASA”) introduced a new gambling advertising rule (a summary of which can be read here) which strengthened the obligations...
Food Advertising and Environmental Claims: A Balancing Act for Businesses
Großbritannien Schottland 29.04.2024
The Advertising Standards Authority (ASA) has published a report on its research into consumer understanding of environmental claims in food advertisements (Environmental claims in food advertising - ASA...
AI-driven enforcement comes of age in UK with AI systems reshaping advertising and regulation and enforcement – ASA’s 2023 Annual Report
England and Wales 17.04.2024
The UK’s Advertising Standards Authority (ASA) has published its 2023 annual report, describing 2023 as a watershed year for its digital strategy.Together, the ASA and the Committee of Advertising...
Three not-so-randomised rulings from the ASA
United Kingdom 09.04.2024
On 20 March 2024, the Advertising Standards Authority (“ASA”) upheld complaints against three separate social media ads for online games that failed to disclose the inclusion of loot boxes.All...
From Dancing Cows to “The Beast”: do these gambling ads appeal to young people?
England and Wales 02.04.2024
Introduction:On 1st October 2022, the Advertising Standards Authority (the “ASA”) introduced a new gambling advertising rule (a summary of which can be read here) which strengthened the obligations...
FCA Publishes Finalised Guidance on Financial Promotions on Social Media
United Kingdom 28.03.2024
The Financial Conduct Authority (“FCA”) has published its finalised guidance on financial promotions on social media (FG24/1) (the “Guidance”). This follows a consultation carried...
ASA wipes out cleaning ad showing harmful gender stereotypes
England and Wales 28.03.2024
The Advertising Standards Authority (the “ASA”) upheld a complaint against John Mills Ltd t/a JML Direct for their advertising of the Hurricane Spin Scrubber, as it presented gender stereotypes...
A bit of a turkey: ASA rules against Aldi’s “Cheapest Christmas Dinner” ad
England and Wales 22.03.2024
The ASA has made a significant ruling against Aldi in relation to a “basket of goods” comparison in which Aldi claimed to have “Britain’s cheapest Christmas dinner”. The ASA...
Proposed UK consumer legislation now clamps down on drip pricing and fake reviews
United Kingdom 21.03.2024
The draft Digital Markets, Competition and Consumers Bill (the “DMCC Bill”) has recently been amended (on 13 March 2024) following the Report stage in the House of Lords to include measures...
Not Frying So High: EU General Court Rejects “MYBACON” Trade Mark Appeal
England and Wales 13.03.2024
Introduction Food company Myforest Foods Co. sought to register the trade mark “MYBACON” for its plant-based food product. Both the European Union Intellectual Property Office (EUIPO)...

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Postcode Lottery Ad featuring Emma Willis Wins ASA's Approval

Food Advertising and Environmental Claims: A Balancing Act for Businesses

AI-driven enforcement comes of age in UK with AI systems reshaping advertising and regulation and enforcement – ASA’s 2023 Annual Report

Three not-so-randomised rulings from the ASA

From Dancing Cows to “The Beast”: do these gambling ads appeal to young people?

FCA Publishes Finalised Guidance on Financial Promotions on Social Media

ASA wipes out cleaning ad showing harmful gender stereotypes

A bit of a turkey: ASA rules against Aldi’s “Cheapest Christmas Dinner” ad

Proposed UK consumer legislation now clamps down on drip pricing and fake reviews

Not Frying So High: EU General Court Rejects “MYBACON” Trade Mark Appeal

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