New European star classification rules apply to Dutch hotels

On 1 January 2017, new European star classification regulations for hotels came into force; the previous mandatory hotel star classification has been abolished on 1 January 2015.

Under the patronage of HOTREC, an umbrella association of national trade associations representing hotels and catering companies in Europe, the Hotelstars Union has been created to harmonise hotel classification with common criteria and procedures to be used in the European Hotel Classification (the “EHC”). In the Netherlands, awarding stars to hotels has been delegated to Hotelsterren, which shall apply the EHC criteria starting from 1 January 2017.

The EHC system is deemed to be better and fairer than the old system. Within the EHC it is possible to receive a “superior” qualification in addition to the number of stars, allowing a hotel to distinguish itself within its star category by providing additional facilities. The EHC also offers more flexibility within various levels than the previous system by allowing certain features that may not justify a certain classification to be compensated by others that do.

Lodging businesses and hotels in the Netherlands can voluntarily apply for a star classification on the Hotelsterren website. An expert will then visit and assess the hotel on the basis of the EHC criteria. Key criteria for a star classification include hotel hygiene, daily room cleaning, sanitary facilities and a 24 hour reception service. Hotels that meet the criteria will receive a star shield as a quality label which should be placed at the entrance of the hotel. Hotels will be inspected every four years to ensure that they still comply with the criteria. Interim visits will be made if a hotel wishes to switch to a higher star classification or if there are complaints or negative reviews from patrons.

To participate in the star classification system, hotels must pay a fee. The amount is determined annually and is based on the number of beds the hotel has and on whether the hotel is a member of Koninklijke Horeca Nederland.

Using or advertising a star classification that has not been granted or using or advertising one that differs from the one granted, is likely to constitute an unfair trade practice or misleading advertisement and may lead to liability or administrative penalties.

According to Hotelsterren, more than 1,250 hotels have already applied for a star classification and the number is increasing daily.

For more information, please contact the authors.